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About Us

A mission-based vintage style brand of fishing apparel.

Boy Fishing

If you have trouble staying in your lane when you drive by any roadside body of water, then you’re just like us. How deep is the water? What are the contours, the structure, and what kinds of fish inhabit the depths? We imagine ourselves casting into the blue-green waters, testing our instincts and skills, eager with anticipation with each retrieve. Deep thoughts indeed.

Over the years, fishing has given us more positive memories and experiences than we can count. It's never about the fish that are caught but the enjoyment we get from being outside, spending time with family and friends, and anticipating the next bite with each cast. Fishing has been responsible for connecting us to the outdoors and giving us an awe and appreciation for Mother Nature.


We realize that many kids out there today do not have the opportunity that we had as kids to get outside and enjoy the sport of fishing. That is why we have teamed up with a non-profit organization called C.A.S.T. for Kids, whose goal is to expose children, who may not otherwise get the opportunity, to the sport of fishing and the enjoyment of the outdoors. A portion of every sale is donated to C.A.S.T for Kids. We encourage you to visit to see the incredible number of smiles that they are responsible for generating and perhaps get involved yourself.


We use only premium materials for our apparel and we strive to be original with everything we make. Our hope is to create a community of thoughtful fishing and outdoor enthusiasts who support our brand. We invite you to share your fishing-related stories and experiences with us at, and we will in-turn post them on our Blog.

Thank you for visiting Deep Thoughts Designs.

Tight Lines! ​


Todd Krutchkoff

Founder, Deep Thoughts Designs

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